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Soomfon committed to protecting and respecting your privacy. This privacy policy discloses the personal privacy practices for the website at ( "soomfon") – what information we collect and process through soomfon. By usingsoomfon website, you are consenting to the practices described in this Privacy Policy.


While we take reasonable steps to protect your personal information once it is in our possession, soomfon cannot ensure or warrant the security of any information you transmit to us before it reaches us, and you do so at your own risk. You are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online.


  • In certain circumstances, soomfon may collect personal information about you.


  • contact information: name; address; phone number; email address;
  • purchase information:delivery address;
  • information about your purchases: the goods purchased and how many;
  • information about and/or to support complaints made in connection with the soomfon or goods and/or services purchased via soomfon;
  • Your account for identification verification in certain circumstances, when you apply for after-sales services.
  • A copy of any correspondence with us, including any verification information we ask for, if you contact us for any reason (such as our customer service department chat service, telephone or email).
  • Details of transactions and communications over the soomfon, including the types and specifications of the goods sold and purchased, pricing and delivery information, any dispute records, communications between you and soomfon.


  • Details of soomfon buying and browsing activities, for these purposes we will automatically collect information from your device. In some jurisdictions, including countries in the European Economic Area and the UK, this information may be considered as personal information under applicable data protection laws. Specifically, this collected information may include IP addresses, device type, unique device identification numbers, browser type, broad geographic location (e.g. country or city-level location), browsing patterns and details of how you have interacted with our soomfon and the goods and services available on it.
  • In addition, we gather information of the visitors to the soomfon, including browser software, operating system, software and hardware attributes, pages viewed, number of sessions and unique visitors. Some of this information may be collected using cookies and similar tracking technology, as explained further under the section 5. COOKIES below. Where we are required by applicable law, we will seek your prior consent to the collection of information using cookies and similar tracking technologies. We also may derive or collect inferences about you based on your buying and browsing activity information and other information we have collected about you.


  • We collect personal information of you from third parties including our related companies, our business partners (eg. soomfon), your representatives and public sources.Social media platforms if you choose to register for a soomfon account via a social media account. Exactly what information we receive will depend on your privacy settings with the applicable platform, but would typically include basic public profile information such as:Your social media user name, nickname.
  • Your social media profile picture
  • Name
  • Email
  • Social account:Facebook, Twitter, Instagram, Youtube
  • Country
  • Payment information:Credit card numbers or similar payment / transaction accounts that you intend to purchase with.


  • provide, administer including providing log-in IDs and setting up payment / transaction accounts;
  • process payments and refunds;
  • improve and personalize the soomfon website and our products including sending and serving tailored marketing and advertising that we believe will be of interest to you based on the ways in which you use the soomfon, your browsing records, and order history;
  • maintain and update our records, verify your identity and protect our lawful interests;
  • providing customer service support, such as responding to your queries, feedback and managing claims and/or disputes;
  • providing/supporting general soomfon services, facilitating communication between Buyers and soomfon, processing transactions and payments, providing delivery services;
  • providing relevant membership benefits, including membership offers and coupons, exclusive member prices;
    verifying your identity and purchases in connection with product warranty or other after-sales claims;
  • conducting research and analytics to ensure the security of our soomfon, to improve the content and layout of the soomfon, and to improve our product offerings and services;

Cookies or other similar technologies may be used to provide you with advertising based upon your browsing activities and interests (see section 5. COOKIES below for more information).

We may also use the anonymous click stream data to help our advertisers deliver better-targeted advertisements. We offer a number of free newsletters to share content information about our site with interested users. There may be cases in which some of your personal information may be used by Ugreen with your consent on an ongoing basis to target e-commerce promotions and telemarketing activities unless you opt out or we are prevented by law. For example, when you register as a user or check out as a guest on Ugreen's website, we may use your personal information to send you marketing and/or promotional materials from time to time.

We may also use your personal information for other purposes that are not incompatible with the purposes we have disclosed to you if and where this is permitted by applicable data protection laws. We may not be able to do above things without your personal information.

Users may elect to stop receiving marketing communications at any time by following the simple instructions at the bottom of the newsletter or communication or by contacting us as set out below.


We may exchange personal information with third party service providers who assist us with payment, marketing, data processing, IT, archival, auditing, accounting, customer contact, legal, business consulting, banking, delivery, data analysis, document management, research, investigation, insurance, website and other services. Some of these third parties may be located in USA, EU countries and other countries. We disclose personal information with the following categories of recipients:
  • soomfon group entities and affiliated companies and/or their designated service providers that work with us to provide processing services such as software, tools, systems and messaging services for purposes described in this Privacy Policy;
  • our business partners where you have consented to receiving such information from them if required by applicable data protection lawsmarketing and advertising partners, such as Google, Facebook, and providers of analytics services relating to users’ behaviors, so that they may tailor the content you see when visiting our soomfon for analytics and/or advertising purposes. These partners may combine information they collect from soomfon with the data they collect from their platforms and data they collect from other websites or through other sources to conduct targeted advertising. The processing activities of these third party marketing platforms are governed by their own privacy policies;
  • payment service providers that provide payment processing services. The activities of payment service providers may be governed by their own privacy policies, not this Privacy Policy;
  • logistics partners for providing delivery services for Buyers and Sellers, including return and exchange of products, and warehousing services for Sellers;
  • customs agents for customs clearances purposes, where applicable to support Buyers with international sales/purchases;
  • cloud computing or other hosting service providers to provide cloud storage services;
  • warranty service providers to provide product warranty services where requested by a Buyer;
  • customer service support providers to provide after-sale services or other customer service support;
  • To our professional advisers, law enforcement agencies, insurers, government and regulatory and other organizations where we believe it is necessary to comply with applicable laws or to exercise, establish or defend our legal rights or protect your vital interests or those of any other person; or as otherwise required or permitted by applicable laws;
  • To an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy;
  • To any other person with your consent to the disclosure.


How long your data is kept for will also depend on how you use our website (for example if you are logged in as a member or you are visiting our website as a guest) and what the information you provide to us is used for. For example, if you are a registered member, certain data will be retained for a length of time following termination or deletion of your account, in order to comply with applicable laws or in case of disputes.
  • Retention in case of queries. We may retain your data for a reasonable period after you have enquired.
  • Retention in accordance with legal and regulatory requirements. We will retain your data for as long as we have an ongoing
    legitimate business need to do so, to provide services or products to you, as required or permitted by applicable laws.


We aim to ensure that our privacy policy continually meets all legal requirements in order to maintain and honor your privacy.

Please contact us as set out below if you have any questions about this privacy policy, the practices of soomfon with respect to personal information, or if you have any queries or concerns about your dealings with the soomfon website or our handling of your information. If you express any concerns that we have interfered with your privacy we will promptly respond to let you know who will be handling your matter and when you can expect a response.

You can also contact us as set out below if you wish to access or correct any personal information we hold about you. We may need to verify you identity. If we deny any request to access or correct personal information, we will provide our reasons. Where we decide not to make a requested correction to your personal information, you may ask us to note your request with the information.